media 1

  Advertising CSP 2: Audrey Hepburn Galaxy advert : Galaxy 'Chauffeur' advert: blog tasks 1) What  key conventions  of TV advertising can you find in the Galaxy advert? - There is a famous actor in the advert is pretty and popular, a famous luxury car and the product itself 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. - The Advert is trying to say that their chocolate is better than any other chocolate that exists 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  - Audrey is a famous Hollywood actor in the 1950s and galaxy chose her because it adds more of fame in the advert and also adds in the nostalgia in the advert as it is linked to Italy (a place full of romance). 4) What is intertextuality? -   Intertextuality:  When one media text refers to or suggests another media text 5) What Audrey Hepburn films are suggested in this advert and how i

  Advertising CSP 1: OMO print advert : 1) The ad was produced in 1950s 2) Women are shown as objects and slaves in the 1950s. Women were expected to show respect to their husbands as if men have more power and were stronger than girls 3) The slogan tells us that it can guarantee clean clothing from your washing 4) The convention in the advert such as make-up, clothing, expression etc, shows that women have a role in cleaning and cooking 5) The product is in the bottom right because they want women to be the main part of the advert since they are shown as slaves and underpowered. 6) red, white, blue - this links to the British flag as the ad was made 30 years ago. 7) The anchorage text on the advert persuades the audience to buy the product by using eye-catching words, making them believe that the product is useful and worth the money 8) There are lots of stereotypes to women in the OMO advert, such as women are supposed to clean and women are supposed to wear make-up and smile brightl

  Gender stereotypes in advertising 1)   2)        3)  Women is the the 1950-60s have to do everything in the house e.g. cooking, cleaning etc. 4) Women are supposed to have bodies of what everybody wants 5) over the last 60 years, women have gain more respect from men saying their weren't their slaves and they had the power to fight back so nowadays, you will most likely see a man cooking or cleaning in an advert. .

  January assessment: learner response 1)  www: i love the strong opinion in  Q6: it shows you are really engaging with the question and the subject: Now we need to work on our exam technique to maximise the marks we pick up EBI: in q2: you need to revise reception theory and use the terminology in your answer. Detailed to the text too! 2) 1)  1       2)   0     3)  2     4)  0     5) 2     6) 11 3) i didn't use any of the mark scheme answers,  i could have used Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image 4)   Vertical integration is when one conglomerate owns different companies in the same chain of production 5) I, Daniel Blake is a low-budget British film made for £2m by veteran independent filmmaker    Ken  Loach. The film is extremely political and intended to inform its audience of the damage the government’s austerity and benefits cuts were having on ordinary working class British people In contras

  Advertising and Marketing: Key conventions skittles advert analysis (1) 1)   Picture of the product to remind us what type of product it is. The image also reinforces the word 'taste' as the skitles are shaped in a rainbow 2) The logo is immaculate and large in the centre of the advert . The word 'taste' relates to the product's flavour and the word 'rainbow' relates to the skittle being fun and joyful. (2) 1)  USP - What makes the product so special the flavour of the fruity sweet and it is known by the people's reviews when people have tried skittles. Advert Research Extension