media 1

  Advertising assessment: Learner response 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  - WWW- you've clearly studied the CSPs so now it is about working on exam technique in order to maximise our marks - EBI- revise the key media terminology - e.g. conventions narrative intertextuality etc. - revise representations and stereotypes for NHS represent CSP 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 3 Q3: 1 Q4: 4 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  - Mass production of washing machines/twin tubs etc. This eased the burden on women. - Very strong focus on whiteness and brightness conveys the idea that a woman should take pride in her appearance and her family and that they are a reflection of her ‘This’ll s

  Magazines: Tatler CSP : Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? - The editor uses colour scheme and a posh person to make the slideshow seem more exquisite 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? - age: 41 - gender: female 73% - ABC1: 83% upper class - HHI: £261,572 - the reader who is reading about tatler may be posh and super rich. they could also be intested of how a posh person lives an everyday life. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? - £843 mllions pounds - Most tatler readers are posh and super rich so they must be interested in clothing and fashion that are s

 Final index 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert  5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)   Advertising CSP 3: Represent NHS Blood campaign 

  Advertising CSP 3: Represent NHS Blood campaign : Represent NHS Blood & Transplant campaign: blog tasks 1) What does BAME stand for? - Black, asian and minority ethnic 2) Why is there a need for blood in the BAME community?  - The reason why is because 3% of people who are black and Asian only get blood donors which is really small. The music video is trying to spread awareness of  donating blood to Black and Asian people 3) What does this advert want people to do once they've seen it (the 'call to action')? - They want poeple to call the number on the advert to book an appointment and donate blood to the blood donors 4) Why is the advert called 'Represent'? - It's called represent because it's trying to tell us that black and Asian people matter as well and that they stand for their ethnicity group. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and