Advertising CSP 3: Represent NHS Blood campaign
Advertising CSP 3: Represent NHS Blood campaign:
Represent NHS Blood & Transplant campaign: blog tasks
- Black, asian and minority ethnic
2) Why is there a need for blood in the BAME community?
2) Why is there a need for blood in the BAME community?
- The reason why is because 3% of people who are black and Asian only get blood donors which is really small. The music video is trying to spread awareness of donating blood to Black and Asian people
3) What does this advert want people to do once they've seen it (the 'call to action')?
- They want poeple to call the number on the advert to book an appointment and donate blood to the blood donors
4) Why is the advert called 'Represent'?
- It's called represent because it's trying to tell us that black and Asian people matter as well and that they stand for their ethnicity group.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
- Famous people such as ade adepitan, mariah idrissi and Aaron christian were featured in the music video advert because what is trying to show that black and asian people's blood meaning celebrities like them also matter of what is going on with the world.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
- The connotations of rarity. What i mean by that is there are less black and Asian people who have their blood donated and want people who are watching the advert to call and book and appointment to help save a life.
7) How does the advert match the key conventions of a typical urban music video?
7) How does the advert match the key conventions of a typical urban music video?
- The music video only links to black/asian people meaning some of the music video parts are shown to be more cultural and urban. One way could be The black ladies singing and dancing, This could show a sign of their culture of black heritage.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
-In the advert, it's trying to show that if you have a disability, femininity or different age. It can show that you can be anything you want to be in life. The way the advert subverts the stereotypes is With women, we can see some of them dancing, boxing or singing, meaning the advert is displaying women with power can do anything they set their mind to. This music video is basically about showing off your own culture and diversity.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
- After we watch the music video, we could probably infer that there could be some negative stereotypes. For example, if we focus on the black people, we can see more black people are more into physical activities rather than entertainment for example cooking or singing.
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
- When the camera was very zoomed in to lady leshurrs face. we could see a sign for the cry of help and wanting something back which
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