OSP: Introduction to influencers
OSP: Introduction to influencers 1) What years did YouTube, Twitter and Instagram launch? YouTube - December 15 2005 Twitter - 21 March 2006 Instagram - 6 October 2010 2) What is the definition of an influencer? a person that makes something about someone else who is famous e.g. Kim Kardashian 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. - Kim Kardashian has 364 million followers. Also, whenever she makes a story, she gets paid $500k per story post 4) How big is the influencer industry according to the article? - It is very big according to the article 5) What are the problems associated with being an influencer? - They won't get paid enough or they aren't given enough credit for their work on producing more followers for the famous person 6) Why is it suggested that audiences actually like being sold products by influencers? - They want to feel a...