OSP: Rashford & Kardashian - Audience and Industry
OSP: Rashford & Kardashian - Audience and Industry : Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . - Marcus Rashford is mainly aimed at young teenagers and adults of boys. He is a role model to them and inspires them to achieve great success in life. They are also inspired by their campaigns on his website -Kim Kardashian is mainly aimed at younger teenage girls and young adults who are inspired by her makeup and clothes and many endorsements to all of her 56 brands. They are also inspired of how she has created a success full lifestyle for herself and her family 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? - He uses social media such as instagram or twitter etc to promote his mainstream brands such as his books or shoes ...