OSP: Introduction to influencers

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OSP: Introduction to influencers



1) What years did YouTube, Twitter and Instagram launch?

YouTube - December 15 2005
Twitter - 21 March 2006
Instagram - 6 October 2010 

2) What is the definition of an influencer?

a person that makes something about someone else who is famous e.g. Kim Kardashian

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

- Kim Kardashian has 364 million followers. Also, whenever she makes a story, she gets paid $500k per story post

4) How big is the influencer industry according to the article?

- It is very big according to the article

5) What are the problems associated with being an influencer?

-  They won't get paid enough or they aren't given enough credit for their work on producing more followers for the famous person 

6) Why is it suggested that audiences actually like being sold products by influencers?

- They want to feel and be like the influencers e.g. prime is made by ksi and logan paul so kids who are drinking the drink will think they will become a great boxer like them

7) What representation of beauty is often found on Instagram or other influencer sites?

- Mascara, beauty pallets, makeup tutorials etc

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

- In my opinion, I feel this is negative. The reason why is say this is because people are turning their fame into a business and conning people for more views and money. Some famous people will like to con people into giving lots of money so that they audience can feel just like the influencer but really they just been scammed and have been funding their lifestyle. Another reason why I feel Negative about this is because is the influencer won't be paid as much when someone buys the product, this goes to show that influencers aren't paid as well but also not given any credit, people will just see them as employees instead of their fans.

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