Audience: Effects theory
1)An audience that is exposed to media/marketing material but does not actively engage with the content or messaging
2)When an audience is engaging, interpreting, and responding to media messages and are able to question the message
3)A linear communication theory that suggests the media messages are injected directly into the brains of passive audience
4)cineworld
-It shows the audience some entertainment that they will enjoy and leave a good rating
-it can create a passion for movies which is linked to media so they may like media aswell
-It can demonstrate why movies can create a hobby for moovie and shows as entertainment
-it can also can create a relationship with someone else who loves movies
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