Newspapers: Daily Mirror - Audience and Industries

 

Newspapers: Daily Mirror - Audience and Industries:

Audience

1) What is the Daily Mirror's audience? List the key statistics here.

 people who are middle or lower class

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

- It appeals them because it has large fonts which is eye catching and the stories are easy to read and fun aswell

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

- Because Daily Mirror uses humour to make the audience find the paper more laughable and enjoyable

4) Why are print newspapers generally read by older audiences?

- Because younger audience usually read news by tv or on their phones as some may say it is "out-dated" and feel this is the evolution of technology

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and the selection of images.

- With images, They make it bigger for the audience so that it makes the newspaper more eye-catching and makes the reader want to read about it 


Industries

1) What company owns the Daily Mirror and why are they struggling? 

- Reach PLC Owns Daily Mirror and the reason why they are struggling is because with declining online revenue 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

- Pippa Crerar, then the political editor at the Daily Mirror, said that she was first told of breaches of COVID-19 regulations involving the Conservative Party in January 2021, but was unable to get the story "over the line".

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

- Daily Mirror's circulation has fallen of over the time by losing many sales. Back in 1990, they would sell more than 3 million but now in 2025 they would sell at least 200,000 pieces a day.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

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• Created the mirror.co.uk website and social media accounts on all the major sites.
• The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles. Free providers make money from advertising but this is usually a very small amount of money.
• Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement.
• Reach's social media strategy backfired when Facebook changed its algorithm to deprioritise news content from sites like the Mirror and its revenue dropped sharply.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

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• Elite nations and people: which country has the event happened in? Does the story concern well-known people? - It is located in Britain and concerns British celebrities mentioned such as Lord Sugar and Baroness Brady.
• Negativity: Is it bad news? Bad news is more likely to get more focus as it’s more sensational/ attention grabbing. - this is controversial as Lineker's comeback would be positive for the Labour supporters who are on his side but negative for the BBC and conservatives who are against him. This makes it more eye-catching
• Continuity: has this story already been defined as news? - it happened in 2023 but also there are many other stories regarding Gary Lineker that date to the present. This has caused them to gain more sales.
• Immediacy: has it happened recently? - It has happened in recent years as the story was published in March of 2023.
• Familiarity: is it culturally close to us in Britain? - yes as it concerns the Labour party and Conservative party in Britain and their strong rivalry.