Water Aid advert Analysis Denotation analysis : There is a little bit of text and there are no positive colours behind the text and there is a child who looks like he is poor and is suffering. This looks very negative. The background appears to be a village which is sad for the families. Connotation analysis : This advert shows the slogan "Dig toilets, Not graves". The connotation of the bland colours suggests that this advert is very sad, negative and hurtful. Referring to the slogan "Not graves" suggests that the advert is trying to tell us that they are losing people and they need help no matter how little it is. This adds negative and sad brand values and it makes you feel sorry for them and you would want to help them. Analysis The advert helps the audience help this charity and help understand what is going on out there as the colours reflect on sad and sorrowful child in the picture. In addition, The text "Not graves" has a deeper meaning of the sa
Introduction to Music Video: Blog tasks Answer the questions below to complete your introduction to the Music Video topic: 1) What are the key conventions of music video? - Movement, Actors, Camerawork and Visual Effects 2) What is intertextuality? - Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? - 1981 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV and the reason why it was an important part of the music industry is because It communicates to the audience as if they were talking to them but singing. 5) How are music videos distributed and watched in the digital age? - In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common. The rise of new and digital media paved the way
Advertising CSP 3: Represent NHS Blood campaign : Represent NHS Blood & Transplant campaign: blog tasks 1) What does BAME stand for? - Black, asian and minority ethnic 2) Why is there a need for blood in the BAME community? - The reason why is because 3% of people who are black and Asian only get blood donors which is really small. The music video is trying to spread awareness of donating blood to Black and Asian people 3) What does this advert want people to do once they've seen it (the 'call to action')? - They want poeple to call the number on the advert to book an appointment and donate blood to the blood donors 4) Why is the advert called 'Represent'? - It's called represent because it's trying to tell us that black and Asian people matter as well and that they stand for their ethnicity group. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and
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