media 1

  Preliminary exercise feedback and learner response WWW: There’s lots to credit here – it is unmistakeably an advert that clearly outlines the benefits of the product with the use of AI generated voiceover. It clearly gives the audience reasons to buy the product and you’ve included conventions of TV advertising like the brand at the end, a slogan and product shots.   EBI: You have some preliminary planning posted to your blog but not every task was complete so that’s one to keep an eye on for pre-production and the main coursework adverts. Planning is so important!   In terms of your preliminary exercise, the key feedback is the visuals – the shots just aren’t interesting enough to keep the audience’s attention for the duration of the advert. I would develop a plan that uses people/characters rather than the bottles as characters but it works perfectly well as a preliminary exercise. The other feedback is the choice of font at the end – the text you have added on screen doesn

  Year 11 Paper 1 assessment: Learner response : 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. -  Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort. • Dress code has connotations of strength since the trainers are engaged in the activity and the clothes are functional and appropriate for task so they connote success and durability. The make-up shows sweat and dirt which has connotations of being ready for action and taking

  Video adverts pre-production: blog tasks ADVERT 1: MAN 1: Anarshan SUPPORTER: Imaan MAN 1:   (WIDE SHOT OF PARK) , (SLOW ZOOM INTO MAN 1)          (MAN 1 IS RUNNING AROUND THE PARK PRATICING FOR HIS 100M RUN) Supporter:  (OVER THE SHOULDER) , (Supporter sitting on the bench disappointed because MAN 1 wasn't fast enough and could tell he was out of energy) MAN 1: *HUFFS HEAVILY* Oh my goodness, I feel so tired, there is no way I could do the race, I'm too slow. SUPPORTER: *STANDS UP FROM THE BENCH AND WALKS TOWARDS MAN 1* Don't say that (MOA) you just need a different energy source instead of *HOLDS UNHEALTHY DRINK* this.. *close-up on unhealthy drink* *THROWS AWAY THE DRINK* you need this.. *HOLDS UP HEALTHY DRINK (CLOSE-UP)* MAN 1: What the hell is that? SUPPORTER: It's a drink that perks you right up, it's filled with lots of nutrients and vitamins to help your body and gives you an energy boost MAN 1: I don't believe you  SUPPORTER: Try it for yourself *THR