Radio: Launch of BBC Radio 1 CSP

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Radio: Launch of BBC Radio 1 CSP:


Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

-Pirate radios - they were offered to teenagers who wanted to listen to things that may interest them, 
broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

- It seemed not very entertaining to the younger listeners, instead the younger listeners would listen to pirate radio such as caroline

3) What was pirate radio and why was it popular?
- meant for younger listeners and it was popular because it had more varities 

4) Why did pirate radio stop broadcasting in 1967?

-Because it was banned and reported by the BBC since BBC wasn't the one getting any attention from the listeners 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

- They tried different songs and stuff to use in their radio in order to attract the younger listeners and everyone else

6) What was 'needle time' and why was it a problem for BBC Radio?

-It was used in pirate radio and is the time limit for the radio, it was a problem because that was only meant for BBC radio

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

- using different content to attract younger listeneers

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

- It gave young people more entertainment to enjoy comedy, music etc. In my prespective, i think that pirate radios were used to entertain young people because some say that they don't find BBC entertaining but the government had to ruin it for the young people and ban pirate radios just for BBC's sake for earning more money for themselves

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

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Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

-Educaters and modern age people

2) Why did Radio 1 initially struggle to attract young listeners?

-Didn't interest the youngers

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

4) How is the BBC funded?

-Government

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

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