Summer Project: coursework planning

 Summer Project: coursework planning>:i

Innocent Drinks

1) What is the unique selling point of the product? 

-Donates 10% to charity

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

-I think its aimed at audience who want to give help to the needy. For example, after innocent drinks posted their ads they sales have gone up and so have their revenue meaning they can donate 10% of their revenue to Uganda an other helpless countries

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.

- i liked the animations because not only it seems fun to drink but also attracts other younger audience to enjoy the smoothie and get their vitamins up

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

- people - this could refer to a famous person in the ad or the person doing a specific action to help boost the product

Lucozade

1) What is the unique selling point of the product? 

- Giving an energy boost and to unlock their full potential

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

- this is aimed at younger people who want an energy drink to play sports or for gaming or maybe for adults who need an energy boost for their work

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

- One thing I liked about this advert is when it shows them drinking the product and enjoying it and the camera shows theme they have got their energy boost and unlocking their full potential

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

- groups - the advert shows us the group of people that are used to act energized and play their potential. they are also used to drink the product and show they like it.

Vitamin water

1) What is the unique selling point of the product? 

-Provides all vitamins in one water bottle

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

-  it aimed at people who want to get their vitamins up so they can live a long life. it can also be used a drink for when you go to the job 

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

- I noticed the act of the advert, the actors made it seem they enjoyed the vitamin water and it gave them something to feel happy about and not to worry.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

-  people - they are showing it is fun and enjoyable to drink the water and give their benefits

Statement of intent:

-  I will be preparing two effective video ads, featuring our smoothie as the healthiest and tastiest drink on the market, underlining its nutritional values and the positive social impact of this drink. The purpose of the videos is to appeal to our target audience in such a way that they feel encouraged not only to opt for this brand because of the best taste and health value but also to contribute towards a brand that really makes a difference in the world.

The first video will be about health benefits for our smoothie. This ad will show the natural ingredients, featuring colourful fruits and vegetables, putting them in the mixer for a healthy drink. I'll mention the benefits of each main ingredient, like antioxidants, vitamins, and minerals that help make a healthier life. The pictures are supposed to be bright and vibrant, appealing to health-conscious consumers looking for a healthy product yet tastes good. Reviews by nutrition experts and happy customers will reinforce our message-that this smoothie is the best choice for their health.

The second video will consider ethics and how our brand affects society. It will explain how we give 10% of our profit to help the community in Uganda. I want to include videos of the projects we support, which show real people whose lives have gotten better thanks to our donations. Such a video will help viewers connect, showing that buying our smoothie is not just good for personal health but also a way to be responsible citizens of the world. The story will be emotive, trying to incite viewers into encouraging us to create some change.

These will send a strong statement that our smoothie is the best option for maintaining personal health and helping to make the world a better place.

1) What brand of health drink are you going to use? You can use an existing drink.

- a smoothie

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

-taste great, feel great

3) Main character(s) that will appear in your adverts: 

- voiceover

4) Narrative: What will happen in your first advert? 

fruits will go in the blender and blend together

5) Narrative: What will happen in your second advert? 

 people review the drink

6) Where will you film your adverts? You need a different location for each advert. in the park

7) Who will be in your adverts?  voiceover and random people

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

warm happy music. a man who is willing to do the voiceover

9) How will your adverts appeal to your 15-30 year old target audience? 

- fun colours

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

- I would want to appear on social media apps such as TikTok or YouTube etc. The reason why is because they are the most globally known apps which contains loads of viewers from around the world meaning if you have you adverts on social media, then it is a good possible chance that you could be gaining more sales