Demographics and Psychographics

-

 Demographics and Psychographics


 What information do media companies use to create a demographic profile of their audience?

Age Gender Education Job Home and Race.


Why are media companies and advertisers increasingly using audience profiling and not just demographics?

To increase conversion.


What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I belong in The Reformer and The Aspirer .









Comments

Post a Comment

Popular posts from this blog

Newspapers: Daily Mirror - Audience and Industries

-
  Newspapers: Daily Mirror - Audience and Industries : Audience 1) What is the Daily Mirror's audience? List the key statistics here.  people who are middle or lower class 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? - It appeals them because it has large fonts which is eye catching and the stories are easy to read and fun aswell 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. - Because Daily Mirror uses humour to make the audience find the paper more laughable and enjoyable 4) Why are print newspapers generally read by older audiences? - Because younger audience usually read news by tv or on their phones as some may say it is "out-dated" and feel this is the evolution of technology 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and the selection of images. - With images, They make it bigger for the audien...
Read more

December mock exam: Learner response

-
  December mock exam: Learner response : 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. -  WWW - Section A on TV contains some good answers on the clip so now it's about reaching that level in the whole paper. - EBI - 20 marker essay: question focus            - OSP revision           - Don't leave questions blank! 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  - Diegetic sound - all sounds generated within the world of the drama - Example: Footsteps 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark schem...
Read more