There is a tiny text with a slogan and there are colours of Pepsi Max which represent the colour of the fizzy drink. This looks very eye-catching because it makes you think if the girl in the picture is enjoying the drink, that means we will enjoy the drink well.
Connotation:
The advert shows the slogan "Fizzin' it". The connotation of the common colours black and brown suggests that the fizzy drink is delicious and refreshing. Referring to the slogan "Fizzin' it" suggests how the drink is really fizzy and that you will enjoy it very much. This adds positive and remarkable brand values and it convinces you to buy that drink.
Analysis:
The advert helps the audience get more influencers and customers to buy this product and helps get good reviews so the business goes on and earns a good profit.
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