Magazines: Heat CSP

 Heat case study: blog tasks

Work through the following tasks and questions to build a detailed case study for Heat - 21-27 November 2020. This will give you plenty of background information to use in an exam question on magazines.

Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

- Quality experience, A-list shoots in access and promosing entertainment

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

- 

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

- Besides Celeb new, it also offers the readers of fashion and lifestyle 

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

- FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT: 50% ABC1

MARITAL STATUS: 57% MARRIED   

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

- They are written in big words making it eye-capturing and making it feel like it is a type of gossip to be talking about.

2) What are the connotations of the Heat colour scheme on this particular front cover?

- Bursting, eye-catching, stunned, suprised

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

- It is used to create interest by using images and camerawork. It creates a fondness for mystery and gossip when put globally. It also gives you to think about what and why it is happening. 

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

- The typography is nearly everywhere in the heat magazine

- There are more pictures in tatler

- Tatler crates a gossip group since it shows what kind of lifestyle the people in the magazines have

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

- Giovanna, Harry and meghan

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

- Negatively

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

- stereotyped

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class

- Upper class